simXAR Branding Guidelines
Logo Usage
-
Primary Logo: The purple logo is to be used on light or neutral backgrounds to maintain brand consistency and recognition.
​
​
​
​
​
​
​
​
​
-
Secondary Logo: The white logo is to be used on dark or busy backgrounds to ensure maximum visibility and impact.
Color Palette
-
Primary Color: Purple (#6D47D3), used for the purple logo and other brand accents.
​
-
Secondary Color: White, to be used for text and other elements where high contrast is required.
​
-
Usage: The primary purple color should be prominently featured in all branding materials. White serves as a contrasting element for clarity and emphasis.
Typography
​​
-
Primary Typeface: Avenir Next Medium is the brand's primary typeface, used in the logo and for headings, titles, and any standout text.
​
-
Secondary Typeface: Avenir Next Medium or its regular weight should be used for body copy. If a web-safe alternative is needed, consider a similar sans-serif font like Helvetica or Arial for body text to ensure maximum compatibility and legibility.