simXAR Branding Guidelines
Logo Usage
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Primary Logo: The purple logo is to be used on light or neutral backgrounds to maintain brand consistency and recognition.
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Secondary Logo: The white logo is to be used on dark or busy backgrounds to ensure maximum visibility and impact.
Color Palette
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Primary Color: Purple (#6D47D3), used for the purple logo and other brand accents.
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Secondary Color: White, to be used for text and other elements where high contrast is required.
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Usage: The primary purple color should be prominently featured in all branding materials. White serves as a contrasting element for clarity and emphasis.
Typography
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Primary Typeface: Avenir Next Medium is the brand's primary typeface, used in the logo and for headings, titles, and any standout text.
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Secondary Typeface: Avenir Next Medium or its regular weight should be used for body copy. If a web-safe alternative is needed, consider a similar sans-serif font like Helvetica or Arial for body text to ensure maximum compatibility and legibility.